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Detailed Course Information

 

Fall 2022
Dec 05, 2025
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Colored Schedule Types link to scheduled sections of the course for the term at this institution. If all Schedule Types are listed in black text, the course is not scheduled for the term.

PUBA 476 - Health Care Marketing - University of Hawaii West Oahu
This course introduces students to methods and models for the analysis, evaluation, and implementation of marketing strategies within the health care environment. Designed to develop skills in segmenting customer and health care markets, brand products and services, enhance a communication strategy to the consumer, and develop pricing approaches. (Cross-list BUSA 476)
3.000 Credit hours
45.000 Lecture hours

Schedule Types: Hybrid-Technology Intensive, Lecture

Public Administration Division
Public Administration Department

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Release: UH:8.7.2.4:2
University of Hawai'i