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Detailed Course Information

 

Spring 2019
May 15, 2024
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Colored Schedule Types link to scheduled sections of the course for the term at this institution. If all Schedule Types are listed in black text, the course is not scheduled for the term.

MKT 120 - Princ Marketing - Univ of Hawaii Maui College
Introduces marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets.
3.000 Credit hours
45.000 Lecture hours

Schedule Types: Lecture

Business & Hospitality Division
Marketing Department

Prerequisites:
ENG 19 w/C or place ENG 22/55
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University of Hawai'i